(By the way, this policy is heavily inspired by Ted’s Twitter Follow-Back Policy. It makes a lot of sense to me. It should make sense for you too.)
Why I do this:
- Twitter limits how many people a person follows. I hit this wall at first and had to restart my Twitter strategy from scratch. For those of you who don’t know, if you follow a bunch of accounts that don’t follow you back, you’ll get blocked at 2000 accounts following and you won’t be able to follow anyone else. If you don’t follow someone (me) back, you’re limiting my potential on Twitter. We are in this together, let’s help each other out. In other words, Twitter keeps track of the ratio of people you follow versus the number of people following you. If the ratio gets too lopsided, you get blocked. I am aiming for a 1:1 ratio – or just about. Scratch my back and I will scratch yours.
- Following back is part of the way Twitter works. It’s social media – ie a two way street. This isn’t a monologue. Twitter is pretty much the opposite of Facebook and LinkedIn where everyone’s always asking, “Do I know you?” Chances are I followed you because we share the same interests (probably photography, travel or design). I found you interesting enough to follow you. I think I am interesting enough to be followed (otherwise I wouldn’t be on Twitter now would I?). But together we are even more interesting. Come join in.
- I’m grateful every time a person follows me. Sincerely.
How, I’ll implement this… the bottom line:
- When I follow someone new, I will give them a grace period to follow me back before I stop following them. Depending on my schedule that might be a week or two, maybe more, maybe less. But I will stop following eventually. It is not fair for me.
- If you choose to not follow me, that’s perfectly fine. I am not personally offended. But you chose not to play this game with me so I won’t insist on playing by myself.
- I like humans. Robot accounts are not cool. Same thing with spammers.